New case for the Marketing Guild. ADS and

When recruiting, it was important to exclude people who do not run a business, but use legal entities. a person for black schemes, or were forced to open an individual entrepreneur at the request of the employer. These are, as a rule, people working in the construction industry, cargo transportation, accounting services.

Problem: One of the most difficult to reach audiences is entrepreneurs, incl. small business representatives. Despite the fact that it is easy to find information about them on the Internet, it is very difficult to motivate this target audience to participate. But what if the specificity of the company implies interaction with entrepreneurs and services for them? For, we took over the complex process of recruiting and selecting quality respondents on a regular basis. Two types of respondents were required: 50% have independently opened an account for business in the last 6 months (or register a legal entity or an individual entrepreneur right now) .50 % have experience in opening an account on their own, but are not satisfied with their bank or tariff and would like to change it.


We want to introduce you more closely to the head of the recruitment Department of ADS, Elena Tavitskaya, she will tell you what pitfalls met when you started working in this field and what path has been passed since the launch of ADS on the market, You will know under whose guidance your projects are carried out. Elena has been working since the very beginning of the Agency's Foundation, has led the most complex projects with recruitment, has implemented more than 2000 Russian and foreign projects under her leadership, she performs about 300 projects annually, is responsible for high-quality recruiting for You, and is a pioneer in the field of recruiting respondents.


My name is Elena. I graduated from the Academy of Social Management (asou), "organization Management". Education in this case helped me to further implement my management/process management in the company.


In 2009, the question of finding my vocation and sphere of activity arose, and my fellow student offered me a job as a recruiter for the selection of respondents in the field of marketing research. I had never heard of such a field before, but I was very interested to learn more about it, and the more I learned, the sooner I wanted to try it. A small, so to speak, "inhibiting" factor for me was that when I received an offer to work in the field of research, I simultaneously received a job offer at VNIIGAZ, which, of course, put me in doubt - on the one hand, work in an interesting field, on the other, a large and well-known company. But on reflection, I gave preference to the field of marketing research, because I thought that in this area I can find and implement myself and in the end I never regretted it!


Initially, it was very difficult : a large flow of new information, working with people, which implies stress tolerance, running a large number of projects at the same time ( up to 30 projects), working in an irregular schedule, since the project could be sent any day and at any time of the day. But I had a great desire and desire to become a specialist in this field, so I perceived all the hardships as a temporary phenomenon. And so it turned out... A year later, we were able to expand the team and hire operators to conduct screening of respondents, and then we had free time for development.


After a while, we stopped taking projects as freelancers and opened an ADS Agency, selected operators, trained recruiters, trained everyone independently from scratch and formed our own staff, along with this, we performed projects efficiently and proved ourselves in the market.


Now I am the head of the recruitment Department, I have come a long way and I am very happy that I made a choice in favor of this area.


Why did you decide to pursue a career in market research?

I like to contribute to the development of the market, I like to carry out interesting projects and select high-quality respondents for them. There is no monotony in this area, there are always different topics, different types of research and different clients). You are constantly drawing something new for yourself, as well as developing along with the advanced solutions of the market.

What is your favorite part of the job?

I like to study new projects, research topics, I am interested in what product is planned to be released on the market, as well as who is required for research.

And of course the final result of the work). When the project is completed, we always ask the customer how the project went and wait for feedback. I like to see a positive response from the work done, especially if the project was difficult, it's inspiring!

Tell us about an interesting project that you recently worked on and why you liked it/


We performed a project for the British company Lyst. We Needed to recruit premium clothing buyers for remote video interviews that included usability testing format within 3 business days.


It was interesting to have experience working with a European company, as it was one of the first experiences of cooperation with European clients. Plus, we were able to test our skills in selecting such a complex CA and motivate them to take part in the study. This experience gave even more strength and motivation to move on!


The project was implemented efficiently and on time our European colleagues were satisfied as evidenced by the feedback about our cooperation:

Feedback from our Colleagues:

Thanks to cooperation with the recruitment Agency ADS, the British company Lyst successfully conducted the first qualitative research on the Russian market. Ilona and her team worked quickly and efficiently, fulfilled all our requirements, and showed flexibility in the execution of tasks. We are very happy with the result of our cooperation. Thank you very much!

Anastasia on behalf of Lyst Ltd, London, United Kingdom



What are your professional goals for the next year?

Next year, I want to continue my development and training as head of the recruitment Department, develop relationships with clients, as well as follow news and trends in the field of research and form my own innovations in the field of recruiting respondents together with ADS.


Head of ADS Agency prepared a new article for the Marketers Guild on the topic: High-quality recruiting of respondents = long-term profit of the company. What is the relationship between high-quality respondent recruiting and long-term company profit?


ADS Article, Business case for respondent recruitment

Why is recruiting respondents such a time-consuming process or

what all the stages of high-quality selection of participants consist of?


We hasten to inform you that a script for online research has been developed in ADS. This script allows you to automate the recruitment processes on online projects and reduce the time for selecting respondents. Another undoubted advantage of this script is that it will allow you to pay remuneration to respondents much more quickly, since we can quickly filter out the completed IDs. Using this script, we will be able to promptly inform you of information about a respondent or unload it if necessary, since we will have access to all information about the respondent, including the ID immediately in status.

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