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Relationship Marketing: How a Value Dossier Helps Build Customer Loyalty

Ilona Metodieva, Head of the ADS Agency, prepared an article for the Marketing Guild on the topic: Relationship Marketing: How a Value Dossier Helps Strengthen Customer Loyalty.

Long-term customer relationships are the backbone of any business. The constant and strong bonds that connect us with customers increase revenue and ensure sustainable development and regular innovation. Therefore, working on strengthening relationships is no less important than creating a unique product.

There are situations when, after a long-term cooperation, a client decides to leave - for example, in anticipation of a possible benefit in another place, or because of the arrival of a new manager who brings his suppliers of goods or services.

The cost dossier is a table that clearly reflects all the actions that we have taken for the benefit of the client, for more details:

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