Target audience: Alfa-Bank clients and potential clients. Selection of 10 experts. Carrying out method: Usability testing. Terms of recruiting were: 5 working days. The complexity of the project consisted in recruiting of clients Alfa-Bank with defined option packages: Maximum, the Optimum, Comfort.
Criteria: 10 people;
Age: 20-45 years;
M/F uniform distribution;
5 people potential Alfa-Bank clients;
5 people the Alfa-Bank clients;
2 users are served on a package of services "Comfort";
2 users are served on a package of services "Optimum";
1 user are served on a package of services "Maximum";
Description of positions:
The manager - various managers
The sales assistant - various sellers and all consultants
General workers are drivers, nurses, masters, workers, mechanics, etc.