

REVIEWS
Portfolio

Significant projects

Marketing research company
Project
Service quality assessment at the sales stage
Details
Men 25-45 years old, owners of premium car brands (Land Cruiser, BMW, Audi, Volkswagen Tuareg, Lexus, Mercedes, LandRover, LandCruiser - 2012-2014). 10 mystery shoppers took part in the study.

Russian manufacturer of antivirus software for home and business
Project
Usability testing of the updated software interface
Details
System administrators specializing in providing anti-virus security of a corporate network. Quarterly series of usability tests.
Other projects

A project of the Pharmaceutical company "Astrafarm"
Target Audience
Owners of not sterilized cats aged from 2 to 8 years.
Research subject: Studying of efficiency of contraceptive medicines.
Recruiting the owners of non-sterilized cats aged from 2 to 8 years. Research subject: Studying the efficiency of contraceptive medicines.
Selection criteria:
1. All cats have to be non-sterilized
2. Cats are selected in 2 groups:
а) the first group - applying the contraceptive medicine Sex Barrier (preferably not once, and it is regular - 1 year of usage for interruption of sexual excitement or for a delay of approach of sexual excitement).
Owners of these cats shouldn't use other hormonal contraceptive medicine, except for Gestrenol, Countersex Neo. Use of soothing medicines during sexual hunting on a natural basis is allowed.
In an experiment, the animals applying the contraceptive medicines Eks-5, Sekskontrol, Stop Intim, Pillkan, Kovinan with a tail aren't applied.
б) the second group - the contraceptive hormonal medicines which have never used them. Use of soothing medicines during sexual hunting on a natural basis is allowed.
3. Age of an animal is from 2 to 8 years. It is preferable that the proportional ratio of cats ages in 2 groups was approximately identical.

Company: National Agency of Financial Researches project.
Target Audience
The respondents planning on purchase of housing comfort of a class in primary market the next year. Geography: living around construction of the facility (in a radius of 3 km) – local demand.
The project with selection has been realized: 500 respondents. Online poll.
Target Audience: The respondents planning purchase of housing comfort of a class in primary market in the next year
Geography: The respondents living around construction of the facility (in a radius of 3 km) – local demand. Terms of a research were compressed: 3 weeks, also complexity of the project I consisted in restriction of radius of accommodation of respondents.

Company: National Agency of Financial Researches
Target Audience
IT experts and heads of IT of departments
Client:
The three-week project online poll:130 experts. ADS carried out recruiting of the experts making the decision on use of anti-virus protection in the company.
Target Audience:
System administrator
The system administrator on an outsource (freelancer)
Head of IT department
The complexity of the project consisted: in rigid quotas for branch, division was divided on the following branches:
- agriculture and the processing productions
- construction, transport and communication
- wholesale and retail trade
- services sector (operations with real estate, education, healthcare, other utilities, hotels, restaurants and other)

Russian Public Opinion Research Center Project
Target Audience
1. Self-employed citizens.
2. The small businessmen, legal entities registered as the commercial organization, including the employed directors of small enterprise.
3. An individual businessman without formation of legal entity.
Recruiting of respondents on focus group discussions. 3 focus groups. Research subject:
The strategy of increase in the electoral effect of priority projects of the government of the Russian Federation. In a direction of a research: small business, business.
The audience of participants of the focus group:
1. Self-employed citizens
2. The small businessmen, legal entities registered as the commercial organization, including the employed directors of small enterprise
3. The individual businessman without formation of a legal entity
Additional criteria:
Length of experience: at least 2 years.
Everyone works at the moment!
IMPORTANT: in category "self-employed" don't treat the businessmen group: lawyers, notaries, heads, and members of country farms and family tribal communities.
Length of service: For all not less than 2 years
Approximately equal representation on branches.
No more than 1 person in the place of business
Occupation (work):
On each group:
Self-employed citizens – 3-4 people
The small businessmen, legal entities registered as the commercial organization, including the employed directors of small enterprise 3-4 people
Individual businessman without formation of legal entity 3-4 people

Project for UTair Airline
Target Audience
The respondents flying a business class at least three times a year
The projected deep interview:15 respondents. ADS carried out recruiting of the respondents flying a business class at least three times per year.
Target Audience:
Men and women of 30-50 years;
Income: average and above average;
Everybody flies business class at least 3 times per year
Everybody flies within a year on an avia with the different purposes (rest / travel / flights to relatives in guests / another);
Everybody chooses airline and flights for commission of flights;
Everybody flies by planes across Russia and abroad 5 times a year and are more often;
Use services of "Business class" of the leading airlines of the Russian Federation for flights across Russia.
