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The first respondent recruiting agency ADS fulfilled the challenge of the UK company Lyst

The first Respondent Recruiting Agency, ADS, recruited respondents for the UK company Lyst.

Feedback from our Colleagues:

Thanks to cooperation with the recruiting agency ADS, the British company Lyst has successfully carried out the first qualitative research on the Russian market. Ilona and her team worked quickly and efficiently, fulfilled all our requirements, and showed flexibility in performing tasks. We are very pleased with the result of our cooperation. Thanks a lot!


In 3 working days, we needed to recruit buyers of premium clothing for remote video interviews, including the format of usability testing. For the recruit, the ADS mobile application, snowball, social networks were used.

The difficulty of target audience selection was:

  1. In the requirement for respondents' income - more than half of the participants must have an income of $ 1,500 or more.

  2. The respondents had to spend at least $ 200 (at least 2 respondents had to spend $ 400 or more) to buy new designer clothes, shoes, or accessories for themselves in the last 12 months.

  3. All members have made at least one order for fashion items in the last 12 months using a premium site or app. (Examples:, Net-a-Porter, Mr Porter, Farfetch, Mytheresa, Barneys, Neiman Marcus, The Outnet, Harrods, Selfridges, Harvey Nichols)

  4. At least 3 respondents usually make and are ready to make purchases at full price without discount.

We needed respondents from Moscow, St. Petersburg and cities with population up to a million, despite the difficulties, the project was executed with a high quality and on time, our European colleagues were satisfied, as evidenced by the feedback about our cooperation: What is important, colleagues were looking for a company that specializes in recruiting, the search took a long time, colleagues eventually found our articles on the Internet on the topic of selecting respondents and decided to entrust us with the project, in their words, they were surprised by the prompt response to the prompt request

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