Case Packaging
Author: Ilona Metodieva, Founder of ADS Agency.
Industry
Recruitment of respondents for online research.
Company
M.Video-Eldorado, The First Agency for Respondent Recruitment ADS.
Year of Implementation
2024.
Primary Source
Platform: [RecruitingService.ru](https://recruitingservice.ru).
Project Goal
Conducting a moderated usability test of the "M.Combo" subscription landing page. The objective was to identify weaknesses and improve the user experience.
Initial Data
Target Audience:- Users of Ozon Premium, SberPrime, Yandex.Market, and Magnit Plus subscriptions.- Gender and age balance (18–45+ years).- Geography: Moscow, St. Petersburg, and other regions.
Research Method
- Moderated online testing lasting 1 hour.- Number of respondents: 12.
Challenges
- High recruitment costs and long processing times with manual handling.
- Need for rapid receipt of initial responses.
Solution and Measures
1. Three Recruitment Formats:
Full-Cycle Recruitment: The ADS agency handles the entire recruitment process, providing quality service, a personalized approach, and direct communication with the agency head.
Self-Service via RS Platform: Clients can post projects using a Google template, allowing for immediate responses at any time.
Telegram Bot RekrutSam: A unique tool powered by GPT-based AI, enabling clients to create interview questions, post projects, and receive responses at a fixed rate of 4,900 RUB per respondent.
Process Automation
Synchronization with the Telegram database for instant distribution.
First responses received within minutes of launch.
Key Benefits
Choice of three approaches allows clients to select the most convenient format.
Real-time responses available in the second and third options.
Significant cost savings with self-service recruitment.
Budget Example
Cost per Expert:
11,500 RUB (Full-Cycle Recruitment)
9,200 RUB (Self-Service via RS Platform, with 20% discount)
4,900 RUB (Telegram Bot RekrutSam)
Total respondents: 12.Final budget for self-service: 110,400 RUB.
Results
- Speed: First responses arrived within minutes.
- Savings: Recruitment costs were reduced depending on the chosen approach.
- Flexibility: Three recruitment formats tailored to different client needs.
Conclusions
The case demonstrated the effectiveness of automating the recruitment process via the ADS platform. The ability to post surveys independently and use a Telegram bot enabled cost reductions and accelerated processes. The flexibility of formats makes ADS a universal tool for respondent recruitment.
Recruitment Format Details
1. Premium Segment:
Full-Cycle Recruitment
Cost per respondent: 22,000 RUB (including incentive).
Total budget: 528,000 RUB (for 24 respondents).
Timelines: Initial participants recruited within 3 business days, overall process up to 15 business days.
2. Self-Service RecruitmentBy posting a project on [RecruitingService.ru](https://recruitingservice.ru), clients can lower costs and receive responses on the same day.
3. Telegram Bot RekrutSamOur bot @RecruitCambot offers automated respondent recruitment.
Project posting cost: 4,900 RUB.
Instant responses after project launch.
Ability to create interview questions within the bot.- Incentive payments via gift cards through the bot.
Additional Resources
ADS Interview with Experts https://youtu.be/5oxoLMwMYAI
Self-Service Recruitment via RekrutSam Bot https://t.me/RecruitCambot
International Payment Services for Research https://t.me/Paymentsresearchersbot
Author
Ilona Metodieva
The First Agency for Respondent Recruitment ADS
Phone: +7 (499)-394-04-65
Website: www.adsrecruiting.com
Business Hours:
Mon-Thu: 10:00 AM – 7:00 PM
Fri: 10:00 AM – 5:00 PM
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