Case Study: ADS and the Banking Sector Recruiting Marketplace Sellers for Interviews

Comparison of Recruitment via ADS Recruitment Agency and the First Telegram Bot for Respondent Selection – RekrutSam: Evaluating Two Technologies

Industry

Market research of marketplaces and entrepreneurs selling goods on them.

Banking Environment

ADS – The First Agency for Respondent Recruitment.

Year

2024 – Present

Primary Source

A manager from the research department of a top-10 bank.

Source

Ilona Metodieva / Recruiting respondents using neural networks and a Telegram bot compared to traditional recruitment through a recruitment agency. Staying ahead of ourselves.

Author

Packaging Specialist: Ilona Metodieva

Accepted by

Igor Berezin

Project Goal

Efficient recruitment of entrepreneurs selling on marketplaces to offer them an optimal banking product.

Target Audience

Entrepreneurs, both established and new marketplace sellers across Russia, aged 18+, of any gender, and non-clients of a top-10 bank.

Problem

The target audience is difficult to reach, making it challenging to find respondents quickly enough to conduct initial interviews promptly.

Solutions and Measures

1. Defining Requirements: Clearly formulating the criteria for experts, including specialization, experience, and other key characteristics to attract suitable respondents.

2. Information Placement: Study details were posted in the RekrutSam Telegram bot, enabling rapid and wide dissemination to potential candidates.

3. Automated Messaging: The bot automatically sent invitations to registered potential experts, accelerating response time.

4. Direct Interaction with Candidates: The client conducted interviews independently, allowing a better assessment of qualifications and work approach.

5. Candidate Compensation: Rewards were provided via gift cards, making the payment process quick and convenient for both parties.

6. Cost Reduction: The bot significantly reduced costs compared to agencies, which charge substantially more for similar services.

7. Monitoring and Evaluation: After recruitment, the client assessed the effectiveness of hiring through the bot, optimizing future recruitment campaigns.

Budget Comparison

• Recruitment via an Agency (ADS): 20,000–25,000 RUB per expert.

• Recruitment via RekrutSam Bot: Fixed 4,900 RUB + 2,000 RUB reward per expert (paid by the client).

Results

A client who used the RekrutSam Telegram bot to recruit two experts achieved significant savings and efficiency.

Advantages of RekrutSam over ADS

1. Cost Efficiency: The fixed price of 4,900 RUB is significantly lower than agency fees, making the approach accessible to a broader range of businesses.

2. 24/7 Availability: Requests can be made at any time through the Telegram bot, ensuring continuous work and flexibility.

3. Convenient Payment: Payment for placing respondent requests is possible via bank card or invoice.

4. Automated Outreach: The system automatically sends information to the database, expediting response collection.

5. Direct Interaction with Respondents: Researchers can conduct interviews directly via the bot.

6. Time Savings: The bot enables immediate data collection.

7. Reduced Bureaucracy: Using a Telegram bot simplifies administration.

Conclusions

Using the RekrutSam Telegram bot for marketplace seller recruitment proved to be an effective solution, providing budget savings and significantly accelerating recruitment.