ADS and ALFA-BANK

Difficulties of the project: Current clients of Alfa-Bank and potential clients. Sample of 15 respondents. Recruiting terms were: 5 working days. The complexity of the project was in recruiting Alfa-Bank clients with certain tariffs: Maximum-premium segment, Optimum-clients with above-average income, Comfort.

Age 20-45;

Method of carrying out: Usability testing.

• M / F even distribution;

• 7 people potential clients of Alfa-Bank;

• 8 people are current clients of Alfa-Bank;

• 2 users served under the "Comfort" service package;

• 2 users served under the "Optimum" service package;

• 4 users served under the "Maximum" service package;

Job Descriptions:

• Manager - all kinds of managers

• Leaders are chiefs.

• Seller / Consultant - all kinds of sellers and consultants

• Handymen - drivers, nurses, foremen, workers, locksmiths, etc.