ADS and BEELINE

Company project: Beeline

Target audience: Company clients.

Sample: 10 respondents. Research cycle.

Difficulties of the project:

• Restriction on the gender of respondents in each category.

• A tight age range, especially for women.

• Restriction on the operating system of the smartphone.

• Pay-TV users

Recruitment methodology: Recruiting respondents for usability testing, Recruiting timeline: 2 working days. Selection of respondents using a personal database of 54,000 respondents, snowball recommendations.

Full description of the sample: 5 people

• Age 25 to 40

• Men

• Travel a lot for work;

• Watching video content, using video services;

• Smartphone, tablet users (IOS);

• Smart TV users;

• Pay-TV users;

• One wants to quickly find interesting content (movies / TV series) and be able to download it to a device for viewing, for example, on an airplane.

5 people

• Age from 30 to 40

• Women

• There are small children;

• Housewives;

• Watching video content; Smartphone users (IOS);

• Pay-TV users;

• Smart TV users;

• Wants to find children's content easily and simply and at the same time choose content for the whole family to watch in the evening.